With identity theft once more on the rise—a survey by Javelin Strategy & Research reports that 12.6 million Americans were victimized by identity theft in 2012, up more than a million from the previous year— erring on the side of precaution when it comes to personal information makes good sense. That’s why the Electrone 735 range of specialty keypads make the perfect choice for your business. Easy to integrate into your current software applications, the keypads eliminate the need to say confidential information out loud, offering the option to manually type into the keypad for verification instead. Your customers will appreciate the steps your business takes to reduce the potential of identity theft by keeping personal information secure. The keypad’s ease of use coupled with the peace of mind it offers is an unbeatable combo. Customers, grateful for the precautionary approach, tend to stay loyal to the keypad—and the business it’s linked to—that protects them.